Full time
Year 1
Students are required to study the following compulsory modules.
- Project Planning and Management (30 credits)
- Future Paths
- Customer Insight (15 credits)
- Marketing Research (15 credits)
- Designing Persuasive Communication (15 credits)
- Marketing Management and Sales Techniques鈥� (15 credits)
- Operations Management (30 credits)
Year 2
Students are required to study the following compulsory modules.
- Managing Strategy (30 credits)
- Contemporary Issues in Marketing (30 credits)
- Creative Content Strategy (15 credits)
- Social and Sustainable Marketing (15 credits)
Students are required to choose 30 credits from this list of options.
- Final Year Project: Consultancy Project (30 credits)
- Business Creation Project (30 credits)
- Thematic Independent Studies (30 credits)